The CIM Authority

If you think a mobile-friendly website is not that important, think again. Google recently announced that it is switching to a “mobile first” index, which means that Google will index at your mobile website as your primary site, and that will determine your search engine rankings. If you don’t have a mobile-friendly site this could … Continue reading Mobile Responsive Websites Are Critical to SEO Succes

For many years marketers built websites, put them online and hoped that the content was relevant to potential customers. Then analytics tools evolved and we could begin to see what content was getting the most traffic, enabling us to make some intelligent assumptions and content improvements. Today, sophisticated yet affordable marketing automation tools enable us … Continue reading Know Your Website Visitors

On-page optimization for SEO is critical to getting high search rankings and quality traffic. Traditionally SEOs recommended having laser-focused messaging on pages designed specifically for your top keywords, and this meant repeating the keyword in the H1 tag, H2 tags, alt tags, meta tags and within the first few paragraphs of the body copy. However, … Continue reading On-Site SEO Optimization: Synonyms

Link building remains one of the most effective ways to build your website’s rankings. Despite the misuse of this strategy and the resulting penalties handed out by Google during the Penguin and Panda updates, getting good quality links continues to tell Google that your website is authoritative. Links from high authority sites also bring quality … Continue reading Building Back Links and Traffic To Your Site