Situation:

AAA Life had no current website and was looking to launch its first effort. The goal of the site was to provide Term Life Insurance leads to their call center. Other goals included generating leads to other services offered by AAA Life.

Objectives:
- Build awareness and provide Term Life Quotes and Leads
  to AAA Life’s Call Center.
- Increase leads for other service offerings
- Provide users with knowledge and information
  about Life Insurance
- Provide loyal customers with a diverse site
- Integrate 80+ clubs into one site while maintaining
  the Club’s identity

Solution:

Motor City Interactive provided a comprehensive solution which included development of the AAA Life website (www.aaalife.com) and an online marketing strategy to drive traffic to the site while tracking all aspects of the users experience and determining the overall Cost Per Lead.

Results:

- The site is integrated as each individual club
- 80% of the participating clubs agreed to have AAA Life
  provide the content for their site
- On average over 300 leads are generated each month
- Loyalty among users has increased by 20%
- AAA Clubs as well as AAA Life Insurance Clubs are satisfied
  with the efforts and returns are increasing each month.