Situation:

A leading Internet publication for technology in the State of Michigan was looking to re-invent their online image and use email as a communications strategy.

Objectives:

- Update their existing site to take advantage of some
  of today’s technologies
- Increase brand awareness and traffic to the new site
- Implement and Email strategy to push news to subscribers
- Increase revenues through innovative online
  advertising opportunities

Solution:

Motor City Interactive lead a team of partners including PIXEL BIT New Media Group and TQIS to develop a new Internet experience. Also, Motor City Interactive implemented an email communications strategy to provide news stories to subscriber’s desktops on a weekly, daily, and in real time for “breaking” news. Finally, Michigan Technology News engaged Motor City Interactive to represent the site for advertising and sponsorships.

Results:

- New website launched 9.15.02 with over 1200 percent
  increase in traffic.
- Email Communication database has grown from a few
  hundred to nearly 4000
- Advertising sales increased nearly 50 percent compared
  to last year