Midelem Companies, a new private diversified Real Estate Investment Company, hired Motor City Interactive create a new brand and marketing strategy from start to finish.

In less than one month Motor City Interactive went from concept to a completely focused, Brand Identity and Marketing Strategy that spans across traditional print & emerging digital channels.

The site has already provided a return by helping Midelem secure its first development project in Rochester Hills. “Being a relatively new player in this highly competitive industry it was imperative to have a brand identity that was solid,” Said Midelem President Geoff Langdon. “Investors are somewhat skeptical when it comes down to working with newer company, but, the Midelem brand and website lent immediate credibility.” Said Langdon

Motor City Interactive and Midelem are currently planning Interactive Marketing solutions for 2003.