Situation:

A healthcare system is analyzing ways to get users to the site to get more information about healthcare. The site offers everything from personal health care to complex surgery questions to doctor appointments.

Objectives:

- Drive users to the website
- Increase user sessions and mazximize repeat visits
- Drive traffic for non competitive words on Search Engines

Solution:

Motor City Interactive recommend Search Engine Optimization as the platform to meet the overall objectives for the campaign. The campaign began in Winter 2002 and is still actively being submitted to the search engines

Results:

- Average number of Search Engines ranked on 25
- Average 3,000 visitors per month from SEO
- Repeat visitors increased 25% over 3 Months
- Average session used increased 45% from the
  start of the campaign

Post Analysis:

St John Health is very pleased with the results and will continue to maximize our efforts with Search Engine Optimization. Of the users that visited the site we have attempted to collect emails to send a monthly newsletter and will begin the process sometime in the near future.