Situation:

Computer Directory Services a leading technology calendar and directory for Michigan was looking for a way to re-invent the brand and provide a stimulus for the company.

Objectives:

- Create a new and “hot” brand to expand the Tech
  Event Calendar

- Provide a multi-media approach to increase overall reach

- Increase revenues through innovative online
  advertising opportunities

Solution:

Motor City Interactive re-named the company to The Glance and created a new brand identity. Through an integrated marketing strategy Motor City Interactive expanded CDS’s web-only presence to include print and email communications. And through a partnership helps provide provide revenues through advertising and sponsorship sales.

Results:

- Concept to implementation was done in less than
  two months and included:

    - Naming the Company and completing the Brand Identity
    - Creation of the new website (www.theglance.com)
    - Execution of the monthly email communication strategy
    - Development of a quarterly print version

- TheGlance was covered by The Detroit News, GLITR, and
  Michigan Technology News

- Delivery of nearly 7000 email addresses with nearly a 20
  percent open percentage