Situation:

A domain registration company located in Toronto, CA was analyzing was to increase awareness and traffic to the website to convert sales.

Objectives:

- Build awareness and drive current customers to their website
- Increase customer service levels as well as
  promote other products
- Maintain a community for users to increase their
  stickyness to the site
- Provide cross selling opportunities

Campaign:

The company started in advertising in January 2001 targeting smaller sites that offer free web building for users. In December 2001 after testing that segment we moved our advertising with well branded sites targeting users that have built a home page through their services. In January 2002 we switched to Keyword Advertising with the major Search Engines.