To get you started in permission-based e-mail marketing, Motorcity Interactive reviews your business strategy, determines your communication objectives and begins Campaign Planning.

At this time, we describe how e-mail users may be targeted geographically, psychographically and/or demographically. We also tell you about e-mail’s “viral” properties, e.g., the ease with which recipients can forward your message to co-workers, friends or relatives.

You’ll also learn how others employ this e-mail marketing to announce sales or promote new products and services in order to expand their customer base.

Finally, we remind you that our efforts are permission-based; every recipient will have expressed interest in receiving e-mail messages of the type you’ll send.

Once ready, we handle List Leasing and E-Mail Distribution to those whose names and addresses meet your selection criteria.

Then, ten days after each delivery, we provide Performance Reporting that shows the number of e-mails sent, number of e-mails opened, and other key measurements.

As an optional service, Motorcity Interactive also offers Creative Development for your e-mail messages.