One of the Keys to Authority Marketing is developing the right content. Search Engines, customers and prospects are demanding fresh, relevant and useful content. Chief Internet Marketer provides Clients with content marketing strategies that build authority online, creating value for the organization.
Content Management Systems (CMS)
A website based on a content management system (CMS) allows company personnel access to add, change or update website pages in real-time from most any Internet connected computer. These continued updates keep websites current for visitors and search engines reward these efforts with better rankings.
Web sites with blogs receive 40% more traffic than those without. Blogs build authority not only on your core keywords, but also on “long tail” keywords. CIM integrates advanced Search Engine friendly blogs into Client websites and provides content strategy and writing services.
Whitepapers, eBooks, Studies and More
The web has become the go-to resource for early research. Companies can leverage this by publishing authoritative content the helps prospective customers better understand the product or service “landscape.” This allows companies to connect with customers early in the consideration and buying process.
Using Content to Build Authority
The basis of success in internet marketing is building online authority. Content marketing forms the basis of a campaign to engage early and often with prospective customers, allowing companies and professionals to establish themselves as a knowledgeable resource. By combining content marketing with marketing automation and customer relationship management companies can use online marketing to nurture leads into sales, providing a pipeline for solid revenue growth.