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Online Media Buying

At Motor City Interactive, our interactive media services begin with Strategic Media Planning. At this stage, we review your business objectives and recommend a plan by which online advertising can help you reach your brand-building goals.

Highly targeted and readily measurable, our interactive media plans may be developed in coordination with – or as a supplement to – your efforts using traditional print or broadcast media.

Once the plan is approved, Motor City Interactive commences Media Buying, leveraging our buying power and vendor relationships to garner optimal online ad rates and placement.

Throughout the campaign, we provide regular Media Reporting. These reports include number of views (impressions); click percentage (number of those viewing vs. number of those responding), cost-per-click and other key measurements.

Given this insight on what is working (and what is not), the reports also include our Media Optimization recommendations on how to improve the effectiveness of your campaign (e.g., replace a poor-performing banner ad with one that’s generating exceptional responses).

As an optional service, Motor City Interactive can also provide an ROI Analysis. By correlating media expenditures with your sales results, we will calculate your Return on Investment.

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