Case Studies
The Client
Ace Controls - www.acecontrols.com
Based out of Detroit, Michigan, Ace Controls, Inc. is a worldwide leader in developing effective deceleration technology and motion control.
The Challenge
Ace Controls wanted to increase their brand awareness and web presence. They wanted a design that was not only tailored to their existing clients, but also to attract new ones as well. In the business of automotive deceleration products, they needed a website that was informative and easy for their specific market to navigate and understand. Their content needed to include relevant keywords and phrases that increased their organic search traffic, while still providing pertinent information to their customers.
Web Presence
Today’s websites need to convince and convert new customers through a trusted company brand and website usability. Gone are the days of only being known by your retail store location, now it's your website that is your face and your voice. A professionally designed and written website is your new reputation.
Brand Awareness
Ace Control’s website needed to promote the quality of their product and reach the market that needed them. Some companies want to be found by everyone, we believe you should be found by the right one. Over search saturation does not increase sales, especially in a product that is so specific and tailors to only particular markets. Creating brand awareness is the first and best way to do this. Implementing their brand logo into the design is key to creating a web presence that builds customer relationships and promotes loyalty.
Website Usability
If customers cannot find what they are looking for on your home page, within seven seconds (on the average, they are apt to hit the back button and click on to a competitor’s site. Ace Controls needed to help prospective customers find expert information and the answers to their important questions quickly, so they continue through the Ace Controls site, and not on to their competitors. With clear and easy to use navigation tabs, we helped Ace Controls create a site that increased their web presence and sales.
Our Strategy
Search Engine Marketing
Design
We aided Ace Controls first by redesigning their website through graphic design, and industry relevant copy with keywords and phrases that will get them found. We took their website to the next level in order to optimize and promote brand awareness with increased website usability.
Social Media
We always recommend Facebook, twitter, and blogging. Staying updated and ahead shows your customers that you are always looking for new ways to better serve and save them.
Email Communication
Defining and targeting your core consumer is the first step you need to take. We recommended targeting the company’s current customer base by email promotions in areas and products that they have already shown interest in. Conversely, we created email campaigns that targeted potential clients to convert them into loyal customers. Email marketing also increases new business through email referrals by your loyal customer base.
Search Engine Optimization
A sound organic search strategy should be at the core of every business's marketing strategy. Optimizing your brand, while increasing sales is the ultimate goal of all businesses, and SEO is the core strategy we implement in optimizing marketing goals for online businesses.
Keyword Rich Copy
Relevant copy that will get you searched organically is what you should be aspiring to. But the difference between your copy being keyword "rich" and keyword "stuffed" is commonly misunderstood and can raise red flags with search engines. Our copywriting provided relevant keywords that helped their website get searched organically by search engines, thereby increasing their traffic, web presence, and ultimately their sales.
Pay Per Click Advertising with Google
Google Adwords campaigns can greatly increase web presence and sales. And on a budget, any business can set them to best serve their marketing needs.
The Difference
Sustainability for the Future.....
