Case Studies
The Client
Blue Moon Partners - www.bluemoonpartners.com
Headquartered in Bingham Farms, Michigan, BLUE MOON PARTNERS is a full-service public relations and marketing communications boutique. Through strategic counsel and implementation of results-driven communications programs, they help their clients build successful relationships with their constituents.
The Challenge
Blue Moon Partners wanted to increase their brand awareness and web presence by creating an email marketing plan that increased interest and services through value and website usability.
They wanted a design that was not only tailored to their existing clients, but attracted new ones as well. In the profession of Marketing and Public Relations they needed a website that was professional, informative, and easy for their wide range market of clients to navigate, understand and trust. Their content needed to include relevant keywords and phrases that increased their organic search traffic, while still providing pertinent information to their clients and industry.
Web Presence
Your website is your face and your voice. A professional and well designed and written website is your reputation. For a business based on information, relevant copy and current information is key to retaining and growing lifetime clients.
Website Usability
If potential customers or members cannot find what they are looking for on your home page, on an average of within seven seconds, they are apt to hit the back button and click on to a competitor’s site. We needed to help prospective clients find expert information and the answers to their important questions quickly, so they would continue through their site and not on to their competitors. With clear and easy to use navigation tabs, we helped them create a site that increased their web presence and built trust.
Our Strategy
Search Engine Marketing
Design
We helped Blue Moon Partners first by redesigning their website through graphic design that included locations, information and satisfied clients. We also added industry relevant copy with keywords and phrases that would get them found easier and more quickly by the clients they seek. We took their website to the next level in order to optimize and promote brand awareness with increased website usability.
Social Media
We always recommend Facebook, Twitter, and blogging. Staying updated and ahead shows your customers that you are always looking for new ways to better serve and save them. Adding a newsletter also increases your email members and adds value. Including newsletters or current news listings will also increase membership and value.
Email Communication
Defining and targeting your core consumer or member is the first step you need to take. We recommended targeting the company’s current member base by email updates, and newsletters in their locations that have already shown interest in the types of services they offer. Conversely, we created email campaigns that targeted potential clients who can add value and increase social networking to the site for all prospective clients and site relevance.
Keyword Rich Copy
Relevant copy that will get you searched organically is what you should aspire to. But the difference between your copy being keyword "rich" and keyword "stuffed" is commonly misunderstood and can raise red flags with search engines as to your relevance to the keywords. Our copywriting provided relevant keywords that helped their website get searched organically by search engines, thereby increasing their traffic, web presence, value and ultimately their membership.
The Difference
Sustainability for the Future.....
