Case Studies
The Client
Somat Engineering -www.somateng.com
Somat Engineering, founded in 1986 in Detroit, Michigan, is a privately owned consulting engineering firm specializing in infrastructure engineering solutions. These include civil engineering, structural engineering, construction engineering and materials testing services.
The Challenge
Somat wanted to increase their brand awareness and web presence by creating an SEO plan that focused on reaching a better search audience that increased interest. They also wanted to attract clients through an email marketing plan that focused on website relevance and usability. They required a web site design that was not only tailored to their existing clients, but to attract new ones as well. Their website needed to be professional, informative, and easy for their wide range market of clients to navigate, understand and trust. Their content needed to include relevant keywords and phrases that increased their organic search traffic, while still providing pertinent information to their clients and industry.
Consulting
Some companies have the right ideas, but fall short when it comes to executing those ideas. That is where we come in; we have the expertise with the methods that are tried and true in dialogue management to help implement a solid plan that is easily put into place and practiced from the front line all the way up to the CEO. We help you institute employee ownership, product and service excellence and customer retention and loyalty marketing plans, that will take your company to the next step, and far into the future.
Web Presence
Your website is your face and your voice. A professionally designed and written website is your reputation. For a business based on information, relevant copy and current information is key to retaining and growing lifetime clients.
Website Usability
If potential customers or members cannot find what they are looking for on your home page, within seven seconds, (on the average) they are apt to hit the back button and click on to a competitor’s site. We needed to help prospective clients find expert information and the answers to their important questions quickly, so they would continue through their site, and not on to their competitors. With clear and easy to use navigation tabs, we helped them create a site that increased their web presence and built trust.
Our Strategy
Search Engine Marketing
Design
First we redesigned their web site. We also added industry relevant copy with keywords and phrases that would get them found easier and more quickly by the clients they seek. We took their website to the next level in order to optimize and promote brand awareness with increased website usability.
Social Media
We always recommend Facebook, Twitter, and blogging. Staying updated and ahead shows your customers that you are always looking for new ways to better serve them. Adding a newsletter also increases your email members and adds value. Including newsletters or current news listings will increase search relevance and interest.
Email Communication
Defining and targeting your core consumer or member is the first step you need to take. We recommended targeting the company’s current member base by email updates and newsletters to those who had already shown interest in the types of information they offer. Conversely, we created email campaigns that targeted potential clients who can add value and increase social networking to the site for all prospective clients and site relevance.
Keyword Rich Copy
Relevant copy that will get you searched organically is what you should aspire to. But the difference between your copy being keyword "rich" and keyword "stuffed" is commonly misunderstood and can raise red flags with search engines as to your relevance to the keywords. Our copywriting provided relevant keywords that helped their website get searched organically by search engines, thereby increasing their traffic, web presence, value and ultimately their sales.
The Difference
Sustainability for the Future.....
